Trusted quality
Quality is the promise we keep in every product we make.
About us
More than 60 years of quality that never changes
Since 1963, Fine Royal, a Shehadeh Group brand, has carried one promise from one generation to the next: dependable quality in every product.
The story
A family business carried forward by each generation
Fine Royal is part of Shehadeh Group, a family business built with care and passed from one generation to the next. Each generation protects the experience behind our products while adding thoughtful innovation for today's homes and professionals.
For more than six decades, our name has been familiar in homes across Syria. We receive that trust with humility and protect it through quality and the taste families know.
Our values
What we always protect
A familiar taste
We protect the taste and result families have known over the years.
Partnerships from the beginning
Many of our distributors have been with us since the beginning, and we value their continued trust.